Music Magazine Initial Ideas- Planning

My target audience will be a unisex demographic aged 16-24. The main focus of my magazine is to entertain the reader, I want the magazine to be fun to read and enjoyable, with a creative music taste to it. The idea is to make a good profit by aiming at a large demographic and entertaining a large majority of people with a magazine that is a little bit different from the normal music magazine. The advertisers would benefit because they would be advertising to a young audience so can make sure they appeal to them, allowing them to access a certain target audience.

The magazine wouldn't focus on one specific genre which would provide variety for my audience. They may also discover a genre that they never listened to before, but however that is not totally my aim. Although my magazine is a music magazine, I want that to be something that is incorporated to help along with entertaining the audience, however it will still remain a large part. My magazine will be monthly because I think this will ensure that more people will buy it. This can also mean that I can keep production costs down and have enough information worth putting in the magazine that has built up over a month. The team of people who source the unsigned acts also need time to contact them as they most likely won’t have a manager.


The price of the magazine will be £2-3 as I don’t want to put people off by having it pricey. Social networking is going to be a big part of the advertising campaign as most of the target demographic own a Twitter and Facebook account.